Tuesday nights continue to be the best night for TV programming.
The 8 p.m. timeslot is the one to watch with CBS’ ratings juggernaut NCIS going head to head with much hyped new ABC drama, spinning off of mega popular Marvel Studios film Avengers, in Agents of S.H.I.E.L.D.
According to By The Numbers:
- “NCIS” is the Most-Watched Show of the Night and Tops “Marvel: Agents of S.H.I.E.L.D.” in Adults 18-49…
…CBS won Tuesday in viewers for the second consecutive week and was second in key demographics, led by NCIS, the most-watched show of the night, according to Nielsen preliminary live plus same day ratings for Oct. 1.
NCIS was first in viewers (19.33m) and second in both adults 25-54 (4.5/12) and adults 18-49 (3.4/11) – both placing ahead of ABC’s “Marvel’s Agents of S.H.I.E.L.D”. NCIS was the night’s #1 program in viewers.
The one-third or 30% decline in viewership by ABC’s Marvel’s Agents of S.H.I.E.L.D. is more steep than usual for second episode drops usually in the 10 to 15% range. New NBC’s drama The Blacklist starring James Spader on Mondays, another new drama and a fave of mine, dropped by 13% by comparison. The Blacklist averaged 12.08m viewers and a 3.6 rating with adults 18-49.
It is also interesting to note that NCIS did better in the key 18-49 demographic than last week when Marvel Agents of Shield won the key demographic, but lost overall viewership to TV’s #1 drama NCIS.
Marvel Agents of S.H.I.E.L.D. is a fun and action-packed show. This second episode slump may be an aberration against NCIS’ season 11 second episode that marked the exit of lead female character Ziva David played by Cote De Pablo.
DVR views of Marvel Agents of S.H.I.E.L.D. could get viewers caught up with the show and, as they say, next week is another week.
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