In an interview with The New York Times, Hasbro’s chief executive Brian Goldner revealed that they will be making Transformers with a more simplified transformation.
Enthralled by the special effects in three big-budget “Transformers” movies that enabled the robots to convert in a matter of seconds, Mr. Goldner decided the toys needed to return to their roots. So he challenged his design team to reconceive them. Now, on the 30th anniversary of the brand, Hasbro is revealing a new look for the toys, including simple maneuvers that will complete a transformation with the push of a button or flick of the wrist.
Also included in the article is the first look at the new toys, and Optimus Prime in packaging.
