Showtime has decided to give East Coast sports fans a break.
Easterns have usually had to wait until midnight they wanted to see how a UFC PPV or a Boxing main event would end.
In fact, no sport has pushed start times later than boxing with pay-per-view events kicking off at 9 pm. The results are main events almost always starting after midnight and often not until 12:30. East Coast fans are forced to stay up past 1 am typically to see who won.
Showtime is tweaking the system ahead of its next big bout featuring champion Floyd Mayweather in a rematch against Marcos Maidana. The Sept. 13 Showtime PPV event from the MGM Grand in Las Vegas will start at 8 pm, instead of the usual 9 pm kick-off. “It is to improve the customer experience,” Showtime Sports head Stephen Espinoza told Forbes.
Boxing has always started PPV’s at 9 pm and although it has worked with two fights on the typical undercard, with PPV events over the last decade featuring three 12-round fights on the undercard the system simply isn’t working. It pushed the beginning of the main event back and was asking a lot of your fan base with 80% of the U.S. population in the Eastern and Central time zones. “After discussing it with our distributors it seemed like a no-brainer,” says Espinoza. “The West Coast is already used to early evening start times with other major sporting events.”
Tags: Boxing, Floyd Mayweather Jr, Marcos Maidana, Showtime