WWE has finally pulled the trigger on a full logo changeover.
The WWE scratch logo has been the company logo for almost 2 decades, dating back to the Attitude Era. It was used in the transition from WWF to WWE as well.
The new logo, which is a similar shape but cleaned with straighter lines, is supposed to signal the change in the way the company operates. Overall, the idea of the Internet technology logo for a company changing its business model to be largely about selling subscriptions to the network is what brought about the logo change.
The new logo is visible on a flag from the highway when you drive past the WWE headquarters in Stamford, Connecticut as is a flag that reads “$9.99.”
Tags: WWE, wwe logo, WWE Network
Source: Wrestling Observer Newsletter