WWE sent out a press release reporting record sales for the Thanksgiving holiday weekend.
WWE Announces Record-Setting Thanksgiving Weekend Sales on WWEShop.com
On Black Friday, WWE recorded its single biggest online sales day ever, drawing a 44% increase in sales on WWEShop.com compared to last year’s record-setting day. WWE also broke records on Cyber Monday, with sales +32% year-over-year, making it the No 2. best-selling day on WWEShop.com ever.
WWEShop.com’s five-day holiday weekend saw sales +39% year-over-year.
WWE Superstar Dean Ambrose “Unstable” Hoodie Sweatshirt was the hottest seller, and the WWE Monopoly Board Game came in at No. 2.
Mobile traffic was +80% year-over-year and accounted for 61% of overall traffic to WWEShop.com.
Tags: Dean Amborse, merch, WWE