And just like that, another season of The Celebrity Apprentice is in the books.
On Monday’s season finale, Donald Trump made the obvious decision and named Leeza Gibbons as his newest Celebrity Apprentice. The news really shock anyone as Leeza was able to raise $324,000 on the final fundraising task of the season and also managed to produce a promotional video that was clearly superior to that of Geraldo’s.
In our first interview earlier this season, I talked to Donald Trump about how he decides on the winner each year and he disclosed that his ultimate decision always hinges on the merits of the candidate and not the star power that a perspective contestant brings to the table.
I caught up with Donald again at Monday’s Celebrity Apprentice finale and we talked about where Leeza ranks in terms of the other Apprentice winners. Trump elaborated on why he didn’t choose Geraldo as the winner and I also asked him if we would ever see his youngest son on the show in the future.
Murtz Jaffer is the world's foremost reality television expert and was the host of Reality Obsessed which aired on the TVTropolis and Global Reality Channels in Canada. He has professional writing experience at the Toronto Sun, National Post, TV Guide Canada, TOROMagazine.com and was a former producer at Entertainment Tonight Canada. He was also the editor at Weekendtrips.com.
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