Confirmation: DC Comics 3 Brands Plan Does Not Mean Sub-Prints Are Gone! Vertigo Didn’t Have To Go? Demythify!

Confirmation: DC Comics 3 Brands Plan Does Not Mean Sub-Prints Are Gone! Vertigo Didn’t Have To Go?

So this no longer wholly correct.

Each of the 3 brands – DC, DC Black Label and DC Kids – can have sub imprints, but how they’re recognized is different now.

No longer on the top of the book as distinct visual marker, the sub-imprint logo is now only under one of three brand logos on the left. In the past, instead of only referring to the imprint instead of the brand, we had, for example, DC’s Young Animal logo replace the DC Comics logo.

Instead, for those imprints it wishes to keep, they will just be displayed under the one of its three primary brands the way Joe Hill’s Hill House Comics new DC Comics sub-imprint logo is featured.

Here’s a better look.

That means that the logo for Gerard Way’s curated Young Animal sub imprint may now look something like this.

Neil Gaiman’s Sandman Universe titles might be branded like so now.

Replacing the old way.

While we haven’t see DC Comics’ DC and DC Kids logo and sub imprint mock-up’s, Brian Michael Bendis may still retain Wonder Comics like this now (colors likely will change)…

…instead of this.

So, could Vertigo have been kept alive by DC as an imprint under DC Black Label? I’m sure you could have found a name creator to curate it.

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