WWE Replaces Eric Bischoff With Bruce Prichard As New Executive Director Of Smackdown! Paul Heyman Remains As Raw ED!

WWE Replaces Eric Bischoff With Bruce Prichard As New Executive Director Of Smackdown! Paul Heyman Remains As Raw ED!

News release:

      WWE® NAMES BRUCE PRICHARD EXECUTIVE DIRECTOR OF SMACKDOWN®

      Stamford, Conn., October 15, 2019 – WWE (NYSE: WWE) today announced that it has named Bruce Prichard the Executive Director of Friday Night SmackDown, reporting directly to WWE Chairman & CEO Vince McMahon.

      Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business, replacing Eric Bischoff.

      Prichard brings nearly 40 years of experience in sports entertainment with an extensive background in character development and creative storytelling. Over the course of his career, Prichard has served in a variety of roles including announcer, producer, agent and on-screen personality. Earlier this year, Prichard returned to WWE as a member of the company’s creative team.

      Friday Night SmackDown airs at 8 pm ET/PT on FOX.

Bischoff also commented on his departure via social media.


Text:

      Bruce is a great producer, good friend and I am certain he is going to thrive in his position. He’s going to be working with a great team of the most dedicated and hard working people I have had the pleasure of working with and getting to know.

There’s only one boss though.

There you have it.

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