It doesn’t matter whether you want to create a good video for something specifically, or you just want to do it for fun, videos are one of the best ways to attract someone’s attention and certainly a powerful tool for any marketing strategy.
According to a survey that was recently created, the number of people utilizing video has increased by more than forty percent since 2016. This just goes to show how popular they’ve become.
However, if you want to be good at it and create something that’s eye-catching, you need to follow a couple of steps to make sure it looks professional. If you’re just getting started and you need some guidance, then check out these useful tips that will streamline the whole process.
Simple Ways To Make An Awesome Video
Plan Everything Ahead
Making a video doesn’t just mean that you should just press the record button and that’s it. There are many factors that must be considered before you start doing anything. If you need an idea, you can always consult somebody who has a lot of experience in this field.
For instance, there are lots of outstanding professionals in Singapore who have a knack for creating engaging video content. Therefore, if you live in this city, or anywhere near it, search for a Singapore video production house, get the list of all the best video production companies out there, and contact one of them to see whether they can offer high-quality advice when it comes to this. You will surely need it if you’re running out of ideas.
Now, once you’ve got that figured out, it’s time to set a certain goal, meaning you need to know why you are making the video in the first place. Defining the goal of your video is going to help you shoot, plan, edit and in the end promote your video in an organized manner.
Namely, this is something that is going to make your video appealing and effective in terms of accomplishing the results you want. There are some questions that must be asked when it comes to this:
What do you want to achieve with this video?
Do you want to make people laugh, or potentially cry?
Do you want to attract more audiences to your site?
Is this some form of a tutorial, or not?
Are you trying to promote your brand, service, or product with it?
Light, Light, Light
In case you didn’t know, lighting can definitely make a big difference in the quality of practically any video, which is why this has to be something that you should focus on during filming. If you do not employ the right light, it is highly likely that your video is going to look very amateurish, even if every other aspect of it looks professional.
Surely, one of the best sources of light is the sun. If you decide to film outside, make sure to get the footage either in the evening or early in the morning when the light is relatively soft. When it comes to midday light, frequently it can cast rough shadows on the items that are supposed to be in the video.
That’s not the case with the evening and morning light. Then, the light is much more flattering. Furthermore, if you want to make videos in the middle of the day, then do so when it’s cloudy outside, or at least ensure to find a shady area in order to get a soft light.
Additionally, if you want to film indoors, then you should be very intentional about the type of lights you’ll be using and where you’ll place them. It wouldn’t be recommendable to use overhead light, since it can cast shadows that aren’t too flattering on the face of your subject.
For instance, windows are an amazing source of light. Furthermore, you can also utilize a good, big lamp to get the type of light you need. Before you start setting up your light sources, first think about the effect you want to accomplish in the video.
The Back Camera Is Definitely The Best!
Even though this may seem like the most logical tip, sometimes people have a tendency to overlook it when making their video. Just remember that the rear camera on your mobile phone offers much better quality and better resolution and comes with more first-class features within the application.
With it, you can definitely be sure that your video is going to be amazing. Now, what if you want to record yourself? If that’s the case, then you should still opt for the back camera, but just make sure you place your cell phone on the wall or on a table.
On the other hand, if you are more into the handheld approach, then feel free to use the front camera, but just don’t forget to rotate your device so you can also utilize the landscape mode. Furthermore, if you decide to speak directly into the camera, avoid looking at the screen, but instead just look straight into the lens.
Equipment Really Matters
No matter how talented and skilled you are, you cannot expect to get a high-quality video (at least the one that’s supposed to look professional) if you do not have the right equipment. What does it include?
This includes things like a good camera, microphone, and top-notch editing software. These are the basics. Of course, if you’re not too tight on the budget, then you should consider investing in a tripod, lighting, and gimbal.
Now, does this mean that you should spend a fortune in order to get something that’s going to last and serve you well? Definitely not! Fortunately, there are a lot of mobile phones that come with an excellent camera that is perfect for shooting video, and both Windows and Apple smartphones come with built-in-video-editing software that is truly impeccable.
One of the most important items when it comes to this is certainly a microphone and that’s something that a majority of beginners do not have. Of course, you can always record audio by using your cell phone, however, you are not going to get the desired quality and the crispiness with this device, hence, it would be recommendable to buy one separately.
Focus And Stability
If you’re focusing on creating videos that look professional, then you should rely on the stabilizer for the camera. People oftentimes have shaky hands and that’s definitely not something that is going to make any video look great and may instantly push people away.
Just keep in mind that nobody likes to watch videos that are blurry. With them, you will never be able to keep anyone’s attention. Moreover, you can also utilize a tripod or just simply put the camera on a desk to film static shots.
Now, if you’re looking to film something that’s a bit more dynamic, then you should definitely employ a good stabilizer. These days, you can come across very affordable options when it comes to this, even for smartphones.
Don’t Forget The Script
Having a script beforehand is necessary if you want to have some sort of direction. Just ask yourself what type of video are you trying to create? What is its main purpose? Once you figure that out, you can focus on making the script.
Having a script is beneficial in many ways. For instance, that’s something that is going to help you determine how long your video will be. The length of the video can oftentimes be very tricky. How come?
Well, it’s because a lot of people are more interested in shorter ones because they either do not have enough time to watch it or they simply easily get bored. On the other hand, if you create something that’s engaging, the length won’t matter.
The whole point of developing a script is to think of something that’s going to be both informative and interesting. When writing a script, it’s crucial to determine what perfectly works for you.
For instance, write everything down and then start reading the script word-for-word. This is something that will positively impact your confidence. On the other hand, if you’re not relaxed enough, you will sound too robotic. Therefore, it’s of huge importance to read it a couple of times before you start filming.
Just remember, that in this case, there’s no such thing as right or wrong. Just choose what works for you and do it.
Focus On The Rules Of Composition
If you want to make sure your video looks professional, then you have to do anything that’s in your power to get the composition right. And you also have to make sure your camera frame has captured every single essential element in order to tell your story the right way. Furthermore, ensure that every visual component is arranged as well.
There are so many rules when it comes to video production, that it can be quite difficult to list all of them. But that’s precisely why we focused on putting together the most important ones that will surely help you create spectacular videos.