The ’80s were the golden age of the art house cinema. Every weekend your local theater would put up another film from around the world that seemed to go against the grain of the corporate studio product. One film that nailed that attitude perfectly was The Coca-Cola Kid. The movie was about a small Australian bottling firm that doesn’t want to give up their market to crank out Coca-Cola. Eric Roberts played the corporate executive sent Down Under. He was a hot young star with Star 80 and The Pope of Greenwich Village. Roberts played the romantic lead without losing his thumbs or ending up in a gory crime scene. Greta Scacchi (The Player) is his assistant who is supposed to get him to understand how things are done in Australia. The film did well on VHS at rental shops for a while. The Coca-Cola Kid is one of those films that made you happy you dropped by your local Art House on a Saturday night where you could order a soda that wasn’t a Coke. You can preorder the Blu-ray from vinegarsyndrome.com. Here’s the press release from Fun City Editions:
About Joe Corey
Joe Corey is the writer and director of "Danger! Health Films" currently streaming on Night Flight and Amazon Prime. He's the author of "The Seven Secrets of Great Walmart People Greeters." This is the last how to get a job book you'll ever need. He was Associate Producer of the documentary "Moving Midway." He's worked as local crew on several reality shows including Candid Camera, American's Most Wanted, Extreme Makeover Home Edition and ESPN's Gaters. He's been featured on The Today Show and CBS's 48 Hours. Dom DeLuise once said, "Joe, you look like an axe murderer." He was in charge of research and programming at the Moving Image Archive.