Normally we don’t cover Formula 1 news except when a major star gets involved with a team, we’re all over it. In this case you have the legendary Godzilla stomping on the TGR Haas team. They’ve even come up with a cool logo for this collaboration. Here’s the press release from Toho:
TOHO CO. LTD and TOHO International in Partnership with TGR Haas F1 Team
Unite to Unleash Godzilla at the Pinnacle of Motorsport
Godzilla is storming onto the Formula One grid through an unprecedented collaboration, appearing at marquee race weekends starting with the Japanese Grand Prix.
Los Angeles, CA – March 18, 2026 – TOHO CO., LTD and TOHO International are proud to announce a groundbreaking season-long collaboration with TGR Haas F1 Team, the American-licensed F1 racing team, marking the first-ever collaboration with an entertainment IP in the history of TGR Haas F1 Team. This extraordinary partnership will see Godzilla enter the world of Formula One, merging cinematic legacy with the high-speed precision of elite motorsport.
The collaboration will make its global debut during the Japanese Grand Prix, taking place March 27–29. The first major activation will be the reveal of a special-edition race car livery, unveiled at Tokyo Midtown Hibiya on March 24, offering fans an early look at the powerful fusion of pop culture and racing innovation.
Following the unveiling event, an exhibition livery will be on display from March 25 to March 30 at the central Marketplace area on the 2nd floor of Haneda Airport Terminal 2, one of Japan’s major international gateways.
“We are honored to announce this partnership between TGR Haas F1 Team—a team that continues to push the limits of performance on the global stage of Formula 1—and Godzilla, a cultural icon that has continued to evolve for more than 70 years since first emerging from Japan,” said Keiji Ota, Senior Managing Executive Officer and Chief Godzilla Officer, TOHO CO., LTD. “ Godzilla has come to represent indomitable power and resilience, a spirit that deeply resonates with the TGR Haas F1 Team’s determination to constantly break through barriers. Through this collaboration, get ready for Godzilla to rampage on the world’s fastest stage! We promise to bring an unprecedented experience that will excite fans of both Godzilla and the TGR Haas F1 Team all around the world.”
Throughout the 2026 FIA Formula One World Championship, the partnership will feature a special edition car livery for the race, dynamic slate of integrated branding, original digital content, limited-edition merchandise, and race-weekend activations designed to engage fans across both motorsport and global pop culture communities.
Following its debut in Tokyo, the collaboration will also take center stage at the United States Grand Prix, taking place October 23–25, bringing Godzilla to American racing fans. These events also align ahead of the U.S. theatrical release of Godzilla Minus Zero, arriving in theaters on November 6.
“This is truly an extraordinary opportunity to showcase our brand to new audiences, and it’s a first for both TGR Haas F1 Team and TOHO,” shared Ayao Komatsu, Team Principal of TGR Haas F1 Team. “It’s an honor to bring a global icon such as Godzilla to this sport and activate across an important year for the franchise. We want our fanbases to combine and celebrate with us, as there will be lots to engage with this season.”
Further details regarding merchandise drops, special events, and fan experiences will be revealed ahead of the Japanese and the United States Grand Prix respectively.
