Looking like a letter D peeling back to reveal the letter C, it’s easy to imagine this logo animating on movie screens and, most importantly, digital comics. Just imagine cracking into your new issue of All-Star Western or Batwoman and having to “peel” back the logo on your electronic reader of choice.
The symbol is apparently regiestered for use on a variety of marketable products, and is lacking in color because color isn’t part of the trademark. That leaves it wide open for interpretation and use.
In 2005, DC launched the DC Spin/Swoosh to replace the classic DC Bullet. The Bullet replaced a simpler DC stamp that’s been a steady constant since 1940. The Spin logo caused no amount of discussion on forums and comic store counters, and now I leave it to you, dear reader, to spread this new DC logo and kick off your own reactions.
Head on over to Bleeding Cool for their scoop and image of the logo.