Source: Hollywood Reporter
Tuesday’s home video releases of X-Men: The Last Stand and The Little Mermaid marked the biggest fourth-quarter opening day in the history of home video.
Industry sources estimate that first-day sales of Fox’s X-Men at 2.6 million units and Disney’s Mermaid at 1.6 million units. Figures also take into account sales to rental dealers.
The superhero blockbuster is the biggest October DVD debut ever, and Disney’s platinum title is the biggest animated DVD debut for October.
“It’s an encouraging sign that we’re opening the fourth quarter with one new title and one classic doing solid numbers,” said industry analyst Tom Adams, president of Adams Media Research.
The strong start to the fourth quarter comes in the wake of reports that the DVD business is picking up again after a lengthy slump.
