If you are a fan of movies, there is a 99 percent chance that you are also a fan of Pixar, the animation studio responsible for churning out a constant stream of amazing computer-generated cartoons since 1995’s Toy Story.
This summer, 15 years after the release of their first film, Pixar and Disney will release Toy Story 3. Disney, hoping to build buzz on a film that most would assume comes buzz pre-packaged, will be touring what they are calling a “Special Cliffhanger Edition” of the film.
The special presentation is exclusively for college students — most of whom grew up on the original film — and will include the first 65 minutes of the movie.
To attend, you must have a valid college ID (for the school hosting the screening, of course) and you must visit the official Facebook site. Check that site out here to find a list of which schools will be participating and further instructions on how you can take part in the event.
The Buzz: Call me crazy but there is no way I would want to see what seems like two-thirds of a movie several months before it I would get a chance to watch the rest of the flick.
The whole campaign will surely be effective in building buzz for the film but nevertheless it seems like it will at least dampen the eventual experience of watching the entire movie. It’s one thing to watch an extended sneak peak of a film but this stunt promises students the chance to watch more then half of a movie and then, a few months down the line, half to sit and watch that entire segment again before they get get to the climax.
I’m sure it would affect my ability to become emotionally connected in the movie the second time I watch it, but hey, I’m not a college kid anymore so my opinion doesn’t really matter. College students, I hope you enjoy the heck out of this special treat. The rest of you can enjoy this amazing NSFW mash-up of Toy Story 2 and Requiem for a Dream:
Toy Story Requiem
Tags: Disney, Pixar, Toy Story 3