WWE Teams With Variety and 7-11 Stores to Promote Sunday’s “SummerSlam”

Variety reports that “Thousands of 7-Eleven stores nationwide are promoting World Wrestling Entertainment’s annual “SummerSlam” pay-per-view, that hit the ring Sunday at Los Angeles’ Staples Center. Show is usually WWE’s second most popular PPV behind “WrestleMania.”

“The deal with 7-Eleven continues WWE’s strategy of finding ways to expose its brand to new fans, especially young males and families, for its lineup of TV shows, pay-per-views, live events, websites, magazines, videogames and an expanding slate of movies.”

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