WWE August Business Numbers

WORLD WRESTLING ENTERTAINMENT

Estimated average attendance 8/09 4,544

Estimated average attendance 8/10 4,206* (-7.4%)

Estimated average gate 8/09 $144,359

Estimated average gate 8/10 $145,555* (+0.8%)

Percentage of house shows sold out 8/09 23.5

Percentage of house shows sold out 8/10 10.0*

Average Raw rating 8/09 3.69

Average Raw rating 8/10 3.33 (-9.8%)

Average Smackdown rating 8/09 1.86

Average Smackdown rating 8/10 1.70 (-8.6%)

Average ECW rating 8/09 1.19

Average NXT rating 8/10 0.93 (-21.8%)

*Overseas events not included in average

August 2009 SummerSlam (14,116 sellout/$913,880 live gate/369,000 buys/est. $6.11 million PPV revenue)

August 2010 SummerSlam (14,178 sellout/$922,600 live gate/350,000 buys/est. $6.42 million PPV revenue)

Buys -5.1%; Overall event revenue +4.6%

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Source: F4WOnline.com