(1) DC Comics Explains Why It Spoiled Batman #50 Catwoman and Batman Wedding, But Says There Is Still A “Shock Ending” That Was Not Spoiled!
On a Facebook group for retailers John Cunningham, Senior Vice President of Sales for DC Comics, wrote the below:
“1. DC Sales strongly advocated getting the news out ahead of the OSD, so that the Moment of Realization did not occur hours before events began. We even did our level best to try and spoil it here on this page over and over again (and failed). The NY Times article was posted here at 630 a.m. PST not out of “Pride” — please — but to get you the information as soon as we could.
2. In the abstract, we believed the news would break on Monday morning, given the arrival time of physical copies in store and the reality that a copy or a scan would end up being passed to uncontrolled comic book outlets (much like Marvel’s wedding issue last week and every other major comic book event in the last decade).
3. As mentioned here before, any discussion about financial remedies for problematic DC product must occur after the product is on sale.
4. While The Times piece is more fulsome that some might like, it does not spoil the shock ending of the book for fans. We’re working on getting this posted here for you.
5. I stand by my belief that BATMAN #50 is one of the best single issue periodicals of the last decade, that it is a special moment in comic book history, and that if it’s not the book we (think) we want, it’s the book we need.”
(2) Writer Tom King Says This Is Only Beginning Of Batman and Catwoman Love Story?!
Social media tease:
Batman 50 is not the end. This is a 100 issue story documenting and celebrating the love of Batman and Catwoman. Whatever happens, whatever anyone says, nothing’s going to spoil that.
(3) Plus New York Times Writer Regrets HOW He Spoiled Batman #50?
Vulture spoke to New York Times writer George Gene Gustines who had some regrets about his story’s title at least:
I learned the wedding would not happen. It seemed disingenuous to write the story without revealing the ending, which is why I included the reveal. But I should’ve asked for a non-spoiler headline. We should have given more thought so that the casual reader, flipping or scrolling through the Style section, would not know the twist by reading the headline.
Batman #50 hits stores tomorrow.
Tags: Batman, Catwoman, DC Comics, DC Universe