DC Comics Publisher Jim Lee Talks New Comic Book Distribution Model Excluding Diamond Distributors & More!

DC Comics Publisher Jim Lee Talks New Comic Book Distribution Model Excluding Diamond Distributors and More!

He spoke with writer, director and actor Kevin Smith.

Here’s an excerpt:

      The comics shipping, those are the books that didn’t ship on April 1st, we’re actually taking a subsection of those. We’re not releasing the whole line. It’s like the marketplace is on a diet they, haven’t eaten for like a month, you can’t just give them real food and a tonne of it at once. You’ve got to slowly release it back into the pipeline. The whole idea is to get some books in to, basically, stress test these new distributors that we’ve partnered with. We’re holding back the big titles like Batman #92 which had over 230,000 copies. We want to wait, hold that for when the most number of eyeballs you know can see it and read it and things like Death Metal, those are likely going to continue to be pushed back until we have more stores up in line. But until then, the stores that are open and have figured out ways to be in business, we want to help them out.

A calm and cool collected Lee despite some retailors being quite vocal about, essentially, two of their biggest retailor competitors getting into the distribution business for DC Comics.

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