In a story in cable trade magazine Multichannel News, Vince McMahon talks about his company’s pay per view business. On Wrestlemania, he says “We’ve achieved an average of 1 million buys for each of our last three WrestleManias, and I’m certain that we will surpass the 1 million buy mark. WrestleMania is a $100 million brand when you take into account sales of merchandise and licensed products in addition to the revenue from pay-per-view and ticket sales. When you compare the revenue from WrestleMania to a successful theatrical film release, we’ll make in four hours what a theatrical film might make in its opening three days.”
About Matthew Michaels
