And it’s official: the UFC and Affliction are partners once again, as the clothing company has become an official sponsor of the company after folding fight operations earlier today. Fighters will be able to wear Affliction clothing to UFC events from this point forward.
“We are excited about the return of Affliction to the UFC and look forward to seeing our fighters once again walk into the octagon wearing the Affliction brands,” UFC president Dana White stated. “Affliction is an innovator of mixing fashion with this sport, and we are looking forward to working together to promote the sport.”
Dana White and Lorenzo Fertitta will hold a major press conference on July 31 to announce a “laundry list” of items. Potentially on the agenda is the Affliction partnership, a potential television deal with ESPN/ABC, and the signing of Fedor Emelianenko to a fight with Brock Lesnar. White said during an appearance on ESPN Radio tonight that Emelianenko will fight for the championship in his first bout with the company.
