The L.A Times has a rather illuminating interview with Dana White out that sheds some insight into the UFC on Fox deal and the first card on the show. Some of the highlights:
On whether or not MMA has become mainstream: “We’re not mainstream yet. Now’s the time to dig in and work. If we pull this thing off, we will be mainstream.”
On the viewpoint of the first show: “We live in a bubble in our [UFC Las Vegas] offices and take it for granted people know what armbars, guillotines and triangle chokes are — nobody knows what this [stuff] means. We have to view [Fox programming] as if nobody knows anything about this sport, that people die in this cage. We’re going to educate the masses, treat it like nobody knows who we are. I think our [hardcore] audience understands that’s necessary.”
You can read the interview in full ratherhere.
