THE X FACTOR AND VERIZON ANNOUNCE
FIRST-EVER VOTING VIA TWITTER FOR A TELEVISION SERIES
OFFICIAL VOTING SPONSOR VERIZON GIVES FANS AN UNPRECEDENTED FIVE WAYS TO CAST THEIR VOTES FOR THE X FACTOR FINALISTS
Voting Begins After LIVE Performance Show Airing Wednesday, November 2, on FOX
Tonight, Syco Television, FremantleMedia and FOX announced a partnership with Twitter to allow fans – for the first time in television – to cast votes for their favorite finalists on THE X FACTOR via Twitter; and fans also can vote via mobile App with Verizon Touch Voting on The Xtra Factor App.
Verizon, the show’s official voting sponsor, and THE X FACTOR will offer viewers five ways to vote, including: 1) Twitter; 2) Verizon Touch Voting on The Xtra Factor App on Verizon Android devices; 3) toll-free calling; 4) text messaging for Verizon Wireless customers; and 5) online at TheXFactorUSA.com. Fans with valid Facebook accounts can also vote at Facebook.com/TheXFactorUSA, giving THE X FACTOR unprecedented online reach. All five methods of voting are managed by Telescope, Inc., an independent vote management company.
After the finalists perform LIVE on Wednesday, Nov. 2 (8:00-10:00 PM ET live/PT tape-delayed), voting will open for the first time. The first voting results will be revealed on the LIVE results show Thursday, Nov. 3 (8:00-9:00 PM ET live/PT tape-delayed) on FOX.
Fans can vote via Twitter using the instructions and prompt at twitter.thexfactorusa.com. Once fans sign up for Twitter, they must then follow @TheXFactorUSA and cast their votes via Direct Message. Direct Messaging is a private way to communicate on Twitter. Votes will not be publicly visible. Tweets will not count as votes.
In addition to this groundbreaking voting method, Twitter will remain a part of THE X FACTOR throughout the season through elements such as judge Tweets and finalist handles. Periodically, viewers at home also will be able to see real-time Twitter data on-air through graphics powered by Mass Relevance. And, viewers can Tweet from within The Xtra Factor App.
“I think it’s fantastic that Verizon and THE X FACTOR are giving fans so many different ways to vote. Launching touch screen voting on Verizon’s The Xtra Factor App and the new voting on Twitter is really exciting, I love that the audience has more and more choice in the way that they can vote,” said Simon Cowell.
