On SmackDown 8/9/13, WWE aired a pre-packaged promo video by Brock Lesnar, who explained exactly why his feud with CM Punk is personal:
CB’s Slant: Similar to Brock’s “I’m an asskicker” video on John Cena, this was a great way to have Lesnar express his feelings towards Punk and add a more personal touch to their upcoming match from his end. Great stuff.
