Five months. That’s all it took for one of the richest games on your phone to lose more than half of its monthly income.
AppMagic estimates that Last War: Survival took in roughly $56.7 million from in-app purchases in August. Those figures appeared on MobileGamer.biz on 9 September. What did a normal month look like before? According to the same site, anywhere from $130 million to $150 million. Last War hit that range every month, starting in September 2024 and running all the way through this March.
Want to find a worse month? You’ll be scrolling back to February 2024. Last War had been out for roughly six months at that point, and it was still on the way up.
From Third Place to Eleventh
Forget dollars for a second and look at the league table. Across the first six months of 2026, just two mobile games anywhere made more money than Last War. One was Honor of Kings. The other was Whiteout Survival. Come August, it sat 11th. Kingshot beat it. Konami’s eFootball beat it. Tencent’s shooter Delta Force had never cracked the top 15 before, and it finished just one rung lower.
MobileGamer.biz raised the alarm in July. The site reported that revenue had dropped fast since February and that June brought in only about $71 million, the worst haul since the weeks after launch. Its editor even asked readers to send in theories. So far nobody has confirmed a cause, and I won’t pretend to know one.
How Big the Game Became
You can’t appreciate the fall without the climb. FunFly launched Last War worldwide on 2 August 2023. PocketGamer.biz reported that players spent a mere $287,000 that first month. It took thirteen months for lifetime spending to reach $1 billion. The second billion arrived quicker, on 15 February 2025.
For yearly totals, I’m leaning on Udonis, a marketing agency that pulled AppMagic’s figures together. Bear in mind these come after platform fees. In 2024, the game made about $1.2 billion. In 2025, $1.65 billion. The best month on record? $158 million. Lifetime revenue now sits near $3.5 billion, and 192.5 million installs produced it.
That’s about $18 for every single download. Few strategy games come anywhere near that. Players in this genre pour money into their bases steadily, month after month, and that habit has spawned a resale scene around the game. Some newcomers prefer to buy last war account access from third-party sites, picking up a base that somebody else has already developed. FunFly plays no part in those trades.
Fewer New Players
Here’s one piece of the puzzle we can actually measure. Fewer people install the game now. Udonis’ figures show downloads peaking at 11.9 million a month early this year, then sinking to around 2 million in the most recent full month it tracked. Call it an 83 percent plunge. The active crowd thinned out as well. January had 27.7 million monthly players, and May had 16.2 million. Daily, the count fell from 4.4 million to 3.3 million.
Udonis saw a mature game living off its loyal spenders. The agency wrote that in July, though, monthly revenue still topped $80 million. August landed well short of that.
A Wider Strategy Slowdown
Last War has company. Whiteout Survival still leads the survival strategy pack, yet it has now shrunk five months in a row. It made close to $115 million in March and about $97 million in August. Kingshot hasn’t budged from just under $80 million in three months.
What the Estimates Leave Out
Keep one thing in mind: AppMagic estimates these numbers, and no publisher has signed off on them. The firm leaves out the 30 percent store commission, ad income, webshop purchases and China’s third-party Android stores. MobileGamer.biz singles out webshops as a real gap. It points to Monopoly Go, which keeps nudging players away from in-app purchases.
There’s a second blind spot. Players sell developed bases to each other, and none of that money touches an app store. That trade happens on sites like Buyacc, an independent marketplace for game accounts that lists Last War alongside MLBB and PUBG Mobile. AppMagic can’t see any of it.
Who Is Still Playing
Udonis describes the typical Last War player as an adult between 25 and 44. The United States, South Korea, and Japan spend the most.
The Rest of the Chart
Honor of Kings held first place in August with more than $150 million. Gossip Harbor grabbed second for the first time. All five games at the top cleared $100 million.
FunFly keeps shipping updates regardless. An August patch introduced a Crystal Event, and the studio announced its latest maintenance window for 16 September.
