EliteXC Re-Signs Kimbo, Carano & Lawler

News

The following press release was issued today…

SENSATIONAL NEWS FOR ELITEXC: IT RE-SIGNS KIMBO SLICE, GINA CARANO, ROBBIE LAWLER TO LONG-TERM CONTRACTS

MMA Standouts Will Appear On Landmark May 31 “CBS ELITEXC SATURDAY NIGHT FIGHTS”

LOS ANGELES (April 14, 2008) – Fans can continue to expect to see mixed martial arts standouts and fan favorites Kimbo Slice, Gina Carano and Robbie Lawler fighting for Los Angeles-based ProElite, Inc.’s live fight division, EliteXC, for a long, long time.

“I am proud and very excited to announce that Kimbo, Gina and Robbie have all re-signed with us,” EliteXC Live Events President Gary Shaw said today. Terms of the long-term, multi-year agreements were not disclosed.

Kimbo, Carano and Lawler are three of EliteXC’s most popular, talented and exciting fighters and all will be featured Saturday, May 31, in the first of four prime time events on the CBS Television Network in 2008.

Kimbo (2-0) of Perrine, Fla., and Carano (5-0) of Las Vegas will face fighters to be announced while the exciting Lawler (15-4) of St. Louis will defend his EliteXC middleweight title against hard-hitting Scott “Hands Of Steel” Smith (15-4) of Sacramento, Calif., in a slugfest that figures to be non-stop, toe-to-toe action.

The official lineup for the historic MMA card, the first on network television, will formally be announced in the next few days. The highly anticipated event will emanate from the Prudential Center in Newark, N.J.

“We’re extremely happy to get these deals done with Kimbo, Gina and Robbie,” Shaw said. “Fighters know EliteXC is the place to be and the organization to fight for, which is why we’ve always been able to sign or re-sign almost each and every one of our fighters.

“You don’t see our guys leaving. With us, it’s family and all about the fighters. Every fighter who has fought on an EliteXC card has come away being ambassadors for EliteXC.

“Kimbo has already become an MMA star due to his incredible popularity on YouTube. His backyard street fights are legendary. No question Kimbo has made a successful transition from Street to Elite and is on his way to becoming a superstar and world champion.

“Gina became an instant star after her first fight for EliteXC and has gone on to gain even more national prominence. She truly is the face of women’s MMA, an inspiration to many up-and-coming athletes and is a perfect illustration as to why women do indeed have a place in this sport and with EliteXC.

“Robbie’s nicknamed ‘Ruthless’ – what more you need to know? He’s tough, hard-nosed and always been highly regarded. EliteXC is extremely proud to have Robbie as its world middleweight champion. Robbie has shown time and again that he’s one of the most thrilling fighters in any weight class in MMA.

“For sheer action and power, it doesn’t get better than ‘Ruthless’ Robbie Lawler versus Scott ‘Hands Of Steel’ Smith.”

For more information on EliteXC and other MMA-related stories, including bios, video-on-demand, photos, stats, Fantasy Fight Game TM and more, please visit ProElite.com and EliteXC.com.

About ProElite, Inc.

ProElite Inc. [PELE.PK] delivers the most exciting entertainment experience in the world of mixed martial arts (MMA) with live arena-based entertainment events, cable television programming on Showtime Networks and community-driven interactive broadband entertainment via the Internet. ProElite embraces MMA with the highest levels of honor, integrity, discipline and self-esteem all the while remaining inclusive for fighters, fans and schools. ProElite’s live fight division, EliteXC, delivers spectacular live MMA fight events that showcase the world’s top fighters [elitexc.com]. ProElite’s interactive business, ProElite.com, capitalizes on the growing popularity of the sport of mixed martial arts by building a community of mixed martial arts enthusiasts. In addition to streaming the most exciting live fights to the web, ProElite expands the fan base of the sport by providing a comprehensive set of online social networking tools for fans, fighters and organizations. ProElite.com – Empowering the Fight Community TM

Matthew Michaels is one of the original editors of Pulse Wrestling, and was founding editor of Inside Fights and of Inside Pulse Music.