Spike TV and the UFC teamed up last month to bring the final two preliminary fights of UFC 103 live and free to the many viewers of the network and the sport. This month, the two plan on a similar route to success as Spike will once again set a one-hour block aside for the final two fights of a UFC preliminary card.
Announced earlier today on Spike.com, Ryan Bader vs. Eric Schafer and Antoni Hardonk vs. Pat Barry are the two preliminary fights of UFC 104 that will make their ways into the living rooms of the millions of fans, as the UFC and Spike look to lock down the 18-34 year old demographic.
The airing of the final two preliminary fights of UFC 103 brought in 1.4 million viewers, a solid amount for a Saturday night that also had a Floyd Mayweather bout scheduled. The decision for the UFC to bring the end of the preliminary card to Spike for the second event in a row may be a sign that this pattern could continue for many events to come. If over one million viewers are tuning in, then it would certainly seem worth it.
The fights begin at 9PM EST on Spike TV. Spike also announced that excess time would allow for another fight to be aired, though it would not be live. UFC 104’s main card begins just one hour after the broadcast, at 10 PM EST.
Tags: Lyoto Machida, shogun rua, Spike TV, ufc 104