June 16, 2010
Three leaders in pop culture have come together for a groundbreaking new program to bring comics to your desktop, doorstep, and digital TV! Following up on the success of USA Today’s Wednesday Comics program, it was announced today that the nation’s top-selling print newspaper will bring comics to the forefront of culture yet again. The program will showcase exclusive and all-new original content from Dark Horse Comics’ top properties and creators across a variety of media platforms.
“As an entertainment company, Dark Horse prides itself on pushing the boundaries with groundbreaking creators and content,” said Mike Richardson, president and publisher of Dark Horse Comics. “We’re excited to continue this tradition by showcasing some of our most exciting stories in this all-new program with these great partners.”
“As a leader in home entertainment built on Toshiba’s rich 130-year history of groundbreaking technologies, we are proud to associate our products, including our new LED HDTVs and Blu-ray Disc players, with the compelling and legendary Dark Horse brand,” said Maria Repole, vice president of communications for Toshiba. “This truly exciting campaign will help Toshiba build a connection with a passionate group of consumers eager to experience fresh content in innovative ways.”
“USA Today is excited to be partnering with Toshiba and Dark Horse on this innovative program. It’s a terrific example of how USA Today can take exclusive content and turn it into a compelling cross-platform reader experience,” said Susan Lavington, senior vice president of marketing for USA Today.
The DH:HD (Dark Horse: High-Def) program kicks off today with an exclusive look at best-selling author Janet Evanovich’s first graphic novel, Troublemaker, in USA Today. The newspaper and Toshiba will maintain momentum by continuing to showcase Dark Horse’s content online, in print, and at the Comic-Con International in San Diego and New York Comic Con. In October, Dark Horse will roll out a series of all-new stories created exclusively for the program.
Tags: Dark Horse, TV