While they won’t be available for tonight’s nationwide Tron: Legacy sneak peek, sunglass manufactures Oakley have announced plans to release a promotional tie-in for Disney’s upcoming sequel to the ’80s cult classic.
The glasses, of course, just be one aspect of the promotional tie-in juggernaut that will accompany the film’s release. Inside Pulse has already reported about an upcoming prequel comic book series from Marvel and a video game.
With a price tag of $150, the limited edition 3D Gascan eyewear is designer-made and pretty much meant for hard-core collectables or rich kids who just don’t know how else to spend their parent’s money.
Here’s some official gobbledygook from the press release:
“To engineer Oakley 3D eyewear, Oakley combined its industry-leading frame innovations with lens technologies that maximize the 3D experience by offering unprecedented levels of clarity and visual fidelity. TRON Limited Edition 3D Gascan features HDO-3D™, a collection of proprietary lens innovations that have achieved the first optically correct 3D eyewear on Earth. Oakley 3D lenses virtually eliminate the ghosting or “crosstalk” between images that reach each eye from one moment to the next, a potential problem with inferior 3D eyewear.
“A second key difference between Oakley 3D eyewear and conventional designs is the lens curvature. Greater curvature around the eyes provides a wider field of view, but without highly precise optics, even a mild curve can cause visual distortion. Oakley technology maintains optical clarity so the wearer can enjoy a wide field of sharp vision. The curvature of Oakley 3D lenses has the added benefit of minimizing distracting glare. A special rendition of a popular Oakley sunglasses frame, 3D Gascan is designed with a proprietary Three-Point Fit to retain the lenses in precise optical alignment. The fit optimizes comfort by eliminating the unbalanced pressure points common with ordinary frames. Oakley’s durable yet lightweight frame makes contact only at the sides of the head and bridge of the nose, and it does not hook the ears like conventional frames made with curved earstems.
“Rendered with signature Oakley style, the new TRON Limited Edition 3D Gascan is accented with graphics that salute the cinematic story. A custom Microclear™ bag will be included for lens cleaning and eyewear storage. In the spirit of making this eyewear edition a collectible, the Microclear bag is also highlighted with graphics inspired by the film.”
If you’re the guy (or girl) who’s ready to plunk down $150 for a designer pair of 3D glasses, this seams like a good bet to make — baring, of course, the 3D glasses work with the various different kinds of 3D projection formats floating around the country. Good luck. The glasses will be available in November. Tron: Legacy will be released in December.
Tags: Disney, Tron, Tron Legacy